Persuasive Communication, Paperback by Stiff, James B.; Mongeau, Paul A., ISBN 1462526845, ISBN-13 9781462526840, Brand New, Free shipping in the US Providing an accessible integration of theory and research methods, this text prepares students to critically analyse persuasive appeals and to design effective messages and campaigns. It draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages.