This textbook titled "Marketing: Concepts and Strategies" by O. C. Ferrell and William M. Pride, published by Houghton Mifflin in 2003, is a comprehensive guide for marketing. The book covers various aspects of marketing, including general marketing strategies and tactics, consumer behavior, and business economics. The condition is very good, almost like new. It only has minor scuffs on the covers and slight bend marks at the spine and corners. I did a quick scan through it and didn't notice any writing. No CD-ROM included. DM me if you have any questions.